[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vasiel.cz\/jsou-pr-clanky-uzitecne\/#Article","mainEntityOfPage":"https:\/\/www.vasiel.cz\/jsou-pr-clanky-uzitecne\/","headline":"Jsou PR \u010dl\u00e1nky u\u017eite\u010dn\u00e9?","name":"Jsou PR \u010dl\u00e1nky u\u017eite\u010dn\u00e9?","description":"\u0158\u00edk\u00e1 se, \u017ee v\u011bt\u0161ina obchodn\u00edk\u016f se v honb\u011b za ziskem ne\u0161t\u00edt\u00ed prakticky ni\u010deho. A vid\u00edme to \u010dasto i v televizi, kdy odhaluj\u00ed takzvan\u00e9 \u201e\u0161mejdy\u201c, tedy firmy, kter\u00e9 se sna\u017e\u00ed z lid\u00ed vyl\u00e1kat pen\u00edze ve valn\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f za nekvalitn\u00ed zbo\u017e\u00ed. Samoz\u0159ejm\u011b, v\u011bt\u0161ina podnikatel\u016f nezach\u00e1z\u00ed a\u017e tak daleko. P\u0159esto mnoho z nich provozuje praktiky, kter\u00e9 jsou ...","datePublished":"2020-06-22","dateModified":"2020-06-22","author":{"@type":"Person","@id":"https:\/\/www.vasiel.cz\/author\/#Person","name":"","url":"https:\/\/www.vasiel.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/cbcb92d2d459f60d1dc08d6e5973c6b0ed1017e8a3b51da0599e03841cfa81e6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cbcb92d2d459f60d1dc08d6e5973c6b0ed1017e8a3b51da0599e03841cfa81e6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vasiel.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vasiel.cz\/wp-content\/uploads\/clanek3_3.jpg","url":"https:\/\/www.vasiel.cz\/wp-content\/uploads\/clanek3_3.jpg","height":0,"width":0},"url":"https:\/\/www.vasiel.cz\/jsou-pr-clanky-uzitecne\/","about":["V\u00fdrobky"],"wordCount":413,"articleBody":"   \u0158\u00edk\u00e1 se, \u017ee v\u011bt\u0161ina obchodn\u00edk\u016f se v honb\u011b za ziskem ne\u0161t\u00edt\u00ed prakticky ni\u010deho. A vid\u00edme to \u010dasto i v televizi, kdy odhaluj\u00ed takzvan\u00e9 \u201e\u0161mejdy\u201c, tedy firmy, kter\u00e9 se sna\u017e\u00ed z lid\u00ed vyl\u00e1kat pen\u00edze ve valn\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f za nekvalitn\u00ed zbo\u017e\u00ed. Samoz\u0159ejm\u011b, v\u011bt\u0161ina podnikatel\u016f nezach\u00e1z\u00ed a\u017e tak daleko. P\u0159esto mnoho z nich provozuje praktiky, kter\u00e9 jsou sice v souladu se z\u00e1konem, s etikou je to v\u0161ak ji\u017e pon\u011bkud hor\u0161\u00ed.Jednou z t\u011bchto praktik jsou i takzvan\u00e9 PR \u010dl\u00e1nky, tedy reklamn\u00ed \u010dl\u00e1nky, kter\u00e9 se tv\u00e1\u0159\u00ed, \u017ee reklamou nejsou. Najdeme je prakticky ve v\u0161ech novin\u00e1ch a \u010dasopisech. Pozn\u00e1te je podle toho, \u017ee na dan\u00e9 str\u00e1nce bude n\u011bkde z boku mal\u00fdm p\u00edsmem naps\u00e1no \u201epublic relation\u201c, \u201einzerce\u201c \u010di \u201eplacen\u00e1 inzerce\u201c.Probl\u00e9m je, \u017ee toto ozna\u010den\u00ed b\u00fdv\u00e1, jak ji\u017e bylo \u0159e\u010deno, ud\u011bl\u00e1no tak, aby bylo co nejm\u00e9n\u011b n\u00e1padn\u00e9. C\u00edlem je p\u0159esv\u011bd\u010dit \u010dten\u00e1\u0159e, \u017ee jim dan\u00fd produkt doporu\u010duje onen d\u016fv\u011bryhodn\u00fd \u010dasopis, kter\u00fd \u010dtou, a nikoliv \u017ee jde o norm\u00e1ln\u00ed reklamu.Mus\u00edme se v\u0161ak pt\u00e1t: skute\u010dn\u011b se tato taktika vyplat\u00ed? Opravdu je tak \u00fa\u010dinn\u00e1, \u017ee firm\u00e1m stoj\u00ed za ty pen\u00edze pronajmout si celostr\u00e1nkov\u00fd inzer\u00e1t? Popravd\u011b \u0159e\u010deno, vyplat\u00ed. A to hned z n\u011bkolika d\u016fvod\u016f.T\u00edm prvn\u00edm je, \u017ee i kdy\u017e si dan\u00fd \u010dten\u00e1\u0159 v\u0161imne, \u017ee jde o reklamu, p\u0159esto na n\u011bj n\u011bjak\u00fdm zp\u016fsobem zap\u016fsob\u00ed. Nap\u0159\u00edklad v n\u011bm m\u016f\u017ee vzbudit zv\u011bdavost a chu\u0165 dan\u00fd v\u00fdrobek vyzkou\u0161et.Ov\u0161em to nen\u00ed ani zdaleka ta nejv\u011bt\u0161\u00ed s\u00edla, jakou tento typ propagace m\u00e1. Sta\u010d\u00ed si jen vzpomenout, kdo je nej\u010dast\u011bj\u0161\u00edm \u010dten\u00e1\u0159em \u010dasopis\u016f. Ano, jsou to obvykle star\u0161\u00ed lid\u00e9. Ti jsou obvykle v tomto d\u016fv\u011b\u0159iv\u00ed, a\u017e naivn\u00ed. Ve velk\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f nev\u011bd\u00ed, \u017ee si maj\u00ed na tyto praktiky d\u00e1vat pozor.Je proto dobr\u00e9, pokud sv\u00e9 p\u0159\u00edbuzn\u00e9 a p\u0159\u00e1tele na tuto skute\u010dnost upozorn\u00edte. Mo\u017en\u00e1 jim toti\u017e zabr\u00e1n\u00edte v tom, aby zbyte\u010dn\u011b utratili pen\u00edze za n\u011bco, co fungovat p\u0159\u00edli\u0161 nebude. Nen\u00ed toti\u017e tajemstv\u00edm, \u017ee takto propagov\u00e1ny neb\u00fdvaj\u00ed zrovna kvalitn\u00ed produkty. Ud\u011bl\u00e1te tak dobr\u00fd skutek.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jsou PR \u010dl\u00e1nky u\u017eite\u010dn\u00e9?","item":"https:\/\/www.vasiel.cz\/jsou-pr-clanky-uzitecne\/#breadcrumbitem"}]}]